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For you people watchers out there, (including myself) have you ever truly paid attention to people at the gym?  I find it fascinating to watch people’s insecurities openly displayed in the form of their “workout.”  

Here’s what I mean:

About a middle aged man approached me and proceeded to  use one of the most overused and abused gym ice breakers.  “Are you using that leg machine?”  He asked hesitantly.

I thought to myself, “i’m sitting on it, it’s racked with weight, and covering in sweat.”  I refrained from speaking my mind.

“Sure am,” I replied.  “You’re welcome to rotate in if you want.”

He agreed, did a quick set, and then commented about how he wishes he had bigger legs.  I laughed with him reassuring him and advising him to be careful what he wishes for.  We talked for about a minute and then parted ways.

You Don’t Know What You Don’t Know

Since that encounter I have taken notice of this man.  I see him there daily.  He is extremely insecure about his legs.  He works them out every day!  Some of you may think I’m exaggerating to juice up my story.  I’m not.  I see him performing multiple leg exercises every single morning without fail.  The fascinating part about it is that he does the same workouts every time.  

What does this all have to do with a business idea and the definition of insanity?  Everything.

Insanity is doing the same thing over and over and expecting a different result.  

This man will continue to do the same thing, day in and day out.  Nothing is going to change.  He’s doing something wrong.  His current workout regimen is not working.

Ideal Body App

For starters, no one wants to be seen in the gym with a personal trainer.  It draws attention to the unhappiness you already feel about your body.  Why bring that upon yourself?

Secondly, let’s assume you did go the personal trainer route.  A lot of the self dubbed “personal trainers” don’t know jack.  How do I know?  Look at their body.  Doesn’t it make sense to hire a trainer that has the body you are looking to build?  I’m not hating, just being real.

A young college female with a slender body type is aiming for different results than a 60 year old man with back problems.  Why then do we see these two people with the same trainer?  More often than not the trainer has a body type far different from what any of his or her clients are striving to achieve.

The Dream Body App

What if you could log into an app and scroll through hundreds of pictures of different “in-shape” bodies?  How much sense does it make to find the body you are looking for and letting that personal instruct you how to get there?  It sounds asinine.  But why isn’t this the norm.

After going back and forth a bit, you land on your dream body.  With the push of a button you are instantly connected to this virtual trainer via in-app messaging.  There could be some type of vetting out process to ensure these trainer were who they said they were.

Upon connecting with the individual and agree on a set price for training and coaching, the trainer would send over a workout regimen.  He or she would also include the nutrition plan as well.


If you developed the idea you could charge personal trainers a simple and affordable fee to be on the platform.  You may be able to charge premium pricing to be placed at the top.  On the other hand you could let the number and quality of the reviews determine who is place where on the list.

Think long term.  As the owner of this company/app, you now have access to hundreds if not thousands of individuals interesting in fitness.  Imagine how many supplement and athletic apparel companies would be intrigued by your unique positioning.  Your ability to market to everyone on this platform would be incredible.

I love this idea.  My friend could overcome his insecurities about the size of his legs with the help of this platform.  He could even do so without anyone knowing he was receiving personal training.

Lastly, my intuition tells me that in the process of creating such a platform, many of the self-proclaimed fitness coaches would weed themselves out.  Why?  It’s impossible to be a pretender with no game to back it up.


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